Kids B4 Profits
A mock awareness campaign for Mother Wit Media (MWM), a speculative nonprofit organization whose mission is to aid parents/guardians, educators, and policymakers in reviewing & regulating children’s media. The “Kids B4 Profits” campaign aims to raise public recognition of the declining state of children’s programming and its everchanging motives from education & enrichment to viewership & profits. Visual identity for this campaign encapsulates the urgency in spreading its message, reflecting the issue as widespread and ongoing. Blunt callouts, jarring imagery, and a bold graphic put MWM’s message in the forefront, and the singular color & typeface brings cohesion to the expression.
Development & iteration
Inspiration for visual direction was gathered on a moodboard, including paths for possible art styles and layouts for a campaign poster. This research helped with studying the ways in which past campaigns managed the balancing act between communication and aesthetics, as well as with gathering essential elements that a campaign poster is typically comprised of.
Constructivism was a primary source of inspiration, notably its use of a minimal color palette and its dynamic compositions; these which found themselves in the final product. The development process consisted of exploring typographic directions for a campaign logotype, callout options, color selection, and layout iterations.
Constructivism was a primary source of inspiration, notably its use of a minimal color palette and its dynamic compositions; these which found themselves in the final product. The development process consisted of exploring typographic directions for a campaign logotype, callout options, color selection, and layout iterations.
Flats & elements
Final outcome